Did you know 20% of people will read a post while 80% of people will watch a video with the exact same content? Video marketing is on the rise and it’s time your company gets on board with it. The average attention span of a person is 8 seconds! That’s one second shorter than a goldfish. With such short attention spans, you need to grasp your audience’s attention as quickly as possible. This is all possible with video marketing, which is why you need to start taking it seriously.
Sometimes it’s easier to show a consumer your product/service rather than trying to explain it in a post. This is a great way to show the consumer how to use it and the benefits of the product/service. In fact, 94% of marketers say that video marketing has increased consumer understanding of their product/service. Video helps consumers to understand how they can benefit from the product/service, something that is crucial for sales.
With so many different social media platforms, there are many ways you can implement video into your marketing strategy. On Instagram and Facebook, you can go live or post a story with several different parts. On YouTube, you can post a video as long as you’d like for people who want a more explanatory video. TikTok is great for comedy videos that will help expose your company to a younger generation.
Having good SEO is crucial to exposing more people to your brand. If your YouTube video includes key search terms, you have the opportunity to appear on the first page of Google. Appearing at the top of the Google Search page will help you get more views on your video, as well as driving more traffic to your website.
Need help creating video content for your brand? At Vertz Marketing, we will help you to create content that not only helps you gain exposure, but also makes you stand out from your competitors. To get your FREE marketing analysis, call (262) 910-4125 today.