An excellent social media presence does a lot more than look nice. It increases brand awareness, consumer loyalty, and helps you to reach new people. This is why businesses need to take their social media seriously and stop posting things that don’t have a purpose. Check out some interesting information on why your business needs a good social media presence below!
Drive more traffic to your website
Social media works a little something like this:
The better your social media content is, the more followers you will have. The more followers you have, the more engagement you will see. The more engagement you get, the more traffic that will be driven to your website.
Having a good social media presence will allow your account to be exposed to a more significant amount of people. This is because your posts are quality and frequent, which will increase the number of people who see your page and are interested in what you have to offer.
Increase consumer loyalty
Did you know that according to a study from A Social Habit, 53% of customers who follow a business on social media are more likely to be loyal to them? This means that the more followers you have, the more loyalty you will see and the more action you’re going to get. And it all starts with having good content.
Interact with customers
One of the best things about social media is that it encourages conversations with people from all over the country and world. Social media makes it so easy to share new products, answer customer questions, and let people know what makes your business unique. If you keep consistent interaction with your followers, you will increase your brand awareness.
It’s not easy to create consistent, quality content with which your followers will engage. Luckily, Vertz Marketing has your back! At Vertz Marketing, we specialize in creating social media content that not only keeps a consistent brand identity across all platforms but that will expose your business to new people. Learn more about our social media management services by calling (262) 910-4125 today!