Developing a marketing strategy can be a daunting task, and often business owners do things that may not be helping their business. The marketing gurus at Vertz Marketing of Milwaukee want to help you identify mistakes you may be making and offer some guidance to help you avoid them. Here are a few of the most common digital marketing mistakes business owners make.
Planning too far in advance
In the past, it was absolutely common for companies to have a yearly meeting to plan their marketing strategy for the following year. While this used to work just fine, the new world of constantly changing technology often throws wrenches in plans. What was best for SEO this month may not be best six months down the road. Flexibility is key when it comes to developing a strategy. It’s still a good idea to think about the long term, but plan more for the short term and be willing to switch things up if necessary.
Viewing marketing as a “cost”
Rent, office supplies, utilities. These are all costs associated with running a business – things you don’t want to spend money on but need to spend money on. One of the biggest mistakes you can make within your business is viewing marketing as a cost rather than an investment. Whether time or money, everything you spend on marketing is an investment in your future and an essential part of long-term success.
Trying to be everywhere
The number of platforms and mediums available for marketing is huge. It’s important to note, however, that your company does not need to have a presence on every platform. Does your company primarily sell to customers? If so, a social media platform like LinkedIn likely isn’t worth your time. Take time to look at what you’d like to achieve through your digital presence and focus your time on areas that can help you reach those goals.
Not participating in cross channel marketing
Most consumers don’t complete the buying process during their first visit to your website. By using cross channel marketing, you can continue to target website visitors after they’ve left your website through banner ads and other ads on partnering websites. This helps keep your product or service at the top of their mind and allows them to easily access your site to purchase.
The experts at Vertz Marketing of Milwaukee can help you get the most out of your marketing dollars with comprehensive plans. Contact us today to learn more and get started with a free on-site marketing analysis!