It’s the most wonderful time of the year! Well, almost. With the holidays right around the corner, customers are making their shopping lists and checking them twice. If you want to capitalize on this key shopping season, you need to make sure you’re using this time to communicate with your customers, encourage them to shop with you, and differentiate your business from the competition. If you’re a small business owner and you’re not already, participating in Small Business Saturday is a great way to do just that. Since 2010, the Saturday after Thanksgiving has been deemed Small Business Saturday, a shopping holiday meant to feature local merchants looking to compete with big box retailers. Here’s a few ways to make this “holiday” work for you.
Use The Tools
There are a lot of resources for small businesses looking to participate in Small Business Saturday, including promotional images and signage, social media templates, and marketing checklists. There’s no need to recreate the wheel when there are tools available to help you build and execute your strategy perfectly.
Tease Your Offer
This is a great time to launch and promote new products or feature a product category you’re interested in growing. Get your customers excited by teasing your offer prior to Small Business Saturday. If you’re participating in Black Friday or Cyber Monday sales as well, it’s a great idea to differentiate between each event so your customers have more of a reason to shop and potentially make multiple purchases.
Share Your Story
This shopping holiday was created to showcase small businesses and encourage customers to shop local. Customers love supporting brands that have a great story that they can feel connected to and passionate about.
Create An Event
Make the most of Small Business Saturday by making an event. Though the importance of online sales are growing during the holiday shopping season, get the customers in your store by making an event and providing a special offer for those customers who shop in store.
Customers are ready to spend this holiday as they’re searching for the perfect gifts for their loved ones. If you’re a small business retailer, a great way to carve out your piece of that pie is by participating in Small Business Saturday. You can make the most of this shopping holiday by utilizing the tools available, differentiating and communicating your offer, telling your business’ story, and creating an event to encourage customers to shop in-store.