For small and medium-sized business, coming up with content for social media can sometimes be difficult. While you don’t necessarily need to post every day, it’s best to post at least a few times a week to keep an active presence for your followers. Here are a few content tips from the experts at Vertz Marketing of Milwaukee to help you make some improvements.
Go with graphics
As people browse their social media channels, high quality graphics/visuals often jump out. If you have a designer on staff, a good idea is to create unique original graphics for your posts. For example, if you’re a clothing store writing a blog about top trends for the upcoming season, a graphic that says something like “Our Favorite Styles for Spring” will help the social community understand what it’s about as well as look good.
Create video content
Video content is highly effective for social media because it can engage users, increase reach, enhance storytelling, offer versatility, cater to mobile viewing, and improve SEO efforts. Its dynamic nature captivates attention, encourages interaction, and fosters stronger audience connections. Additionally, the versatility of video allows brands to convey their message creatively and authentically, whether through tutorials, product demos, or behind-the-scenes footage. As mobile usage continues to rise, video content is well-suited to the mobile viewing experience, ensuring that brands can reach users wherever they are.
Don’t go plain
Too often, people make posts on social media channels that are simply text. Not only is this a bit boring, but it’s also less likely to stand out. A good rule of thumb is to try and include one of the following in each post: an image/graphic, a video, or a link. This helps give the post an extra “boost.”
Customize for separate channels
Yes, it’s easy to simply “connect” your social media channels so a post to one goes to the others. However, this strategy will not get great results for your channels. Though it takes more time, tailoring your content to each channel (i.e. writing separate posts for Facebook, Twitter, Instagram, etc.) will help create a cohesive, yet individual experience.
To get more tips for improving your social media strategy, contact the experts at Vertz Marketing of Milwaukee. We’ll help you find and create excellent content for your audience.
Understand your target audience
Understanding your target audience is essential for creating content that resonates with them. Conduct research to identify their preferences, interests, and behaviors on social media platforms.