Since Facebook switched to the ‘Timeline’ view in late 2011, companies had a myriad of regulations put in front of them regarding what information could not be displayed on their cover photo. Facebook wanted the cover photo for business pages to be a visually appealing reflection of their brand and to not just display text regarding their company. Up until a few weeks ago, companies had the following restrictions on what could not be on a cover photo:
- images with more than 20% text;
- price or purchase information, such as “40% off” or “Download it on sociamusic.com”;
- contact information such as a website address, email, mailing address, or information that should go in your Page’s “About” section;
- references to Facebook features or actions, such as “Like” or “Share” or an arrow pointing from the cover photo to any of these features; or
- calls to action, such as “Get it now” or “Tell your friends.”
Without any official announcement, Facebook has now removed just about all of these rules so that companies can promote just about any information on their cover photo image. The only rule still in place is the 20% text rule. Your cover photo image still can’t have more than 20% of the image in text. What does this mean?
The Facebook cover photo is currently sized 851 pixels by 315 pixels. In order to stay within the 20% rule, your text should fall into one of the following sizes, the rest should be utilized for your graphics.
- 450 pixels wide by 119 pixels high
- 232 pixels wide by 231 pixels high
- 640 pixels wide by 83 pixels high
Certainly, there are other variations that can be created, but these sizes will stay within the rules and have an appealing layout on the cover photo image.
For more information on social media marketing and how Vertz Marketing can help grow your business, contact us at info@VertzMarketing.com.