If you run a local business and haven’t tapped into TikTok, you’re missing out on a massive opportunity. At Vertz Marketing, we’ve spent a lot of time experimenting with TikTok strategies, learning what works and what doesn’t.
This isn’t about theory but what makes a difference based on real-world experience. We’re here to share practical insights you can implement immediately to grow your business on TikTok.
Let’s take a look at the most effective way to promote ways to promote your local business via TikTok.
Strategy 1: Post More Frequently
Mistakes Businesses Make by Posting Infrequently
Businesses often make mistakes on TikTok by posting too infrequently. It’s easy to think that just a couple of weekly posts will cut it, but then you’re left wondering why your growth is stagnant.
TikTok’s algorithm needs to learn about you, and it can only do that if you produce a decent volume of content.
TikTok’s algorithm also needs more content to understand and promote you effectively. Unlike other platforms, where a couple of weekly posts can suffice, TikTok’s algorithm needs more content to understand and promote you effectively. If you’re starting, aim to post between seven and ten times a week.
It might sound overwhelming, but this increase in content volume can significantly improve your chances of going viral or growing organically.
The app reads captions, listens to what you say on and off the platform, and analyzes who interacts with your videos. It serves content based on what viewers enjoy watching, which is determined by their actions.
The more content you provide, the better TikTok can promote you to interested audiences. Doubling your current posting schedule is a good start. If you’re posting twice a week, try four times. If it’s four times, go for eight.
This approach isn’t about creating an overwhelming amount of content; it’s about giving TikTok more opportunities to understand and engage with your content.
You can even repurpose content across other platforms like Instagram or Facebook—make sure to remove any TikTok watermarks using tools like SnapTik.
We often hear from clients that they are worried about oversaturation and annoying their clientele; however, to work the algorithm, you have to post more.
Importance of Algorithm Familiarity: TikTok’s Need to Learn About Creators
Here’s the deal: TikTok’s algorithm is about getting to know you. It reads captions, listens to your words, watches your videos, and studies viewer interactions.
This intel helps TikTok figure out the right audience for your content. The more you post, the more data TikTok gathers, and the better it gets at serving your content to the right people.
Differences Between TikTok and Instagram/Facebook Algorithms
You can’t treat TikTok like Instagram or Facebook. TikTok serves content based on user actions and preferences, not just connections or follows.
It’s like a content matchmaker, learning what viewers like by their history on the app. This makes volume crucial for TikTok, while Instagram or Facebook might rely more on who you connect with.
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Recommended Posting-Frequency: Start Small and Increase to 7-10 Times Weekly
If you’re posting once or twice a week, it’s time to step up. Start small and work your way up. Maybe four times a week at first, and aim for seven to ten times a week as you get comfortable. Yeah, it sounds like a lot, but trust me, it’s doable and pays off in growth.
Benefits of Repurposing Content Across Platforms Without Watermarks
A smart move is repurposing your TikTok content across other platforms. Just remove the TikTok watermark—this tool called SnapTik can help with that.
You can quickly adapt your videos for Instagram, Facebook, or YouTube Shorts. Just tweak your captions and hashtags to suit the platform.
Critique of Other Content Creation Advice
Now, let’s talk about other advice, like Gary Vee’s idea of creating 100 pieces of content daily. If you’re a solo entrepreneur or a small business owner, that’s unrealistic.
But putting out 7-10 pieces a week? That’s within reach. It’s all about finding a balance that works for you and sticking to it. By doubling your current posting schedule, you increase your chances of hitting that viral moment without overwhelming yourself.
Strategy 2: Going Live on TikTok
Live videos are another effective strategy that we’ve seen work well. Once you reach a thousand followers, you gain access to the live feature. Going live can set you apart because few are taking advantage of this feature yet. Consistent live streaming offers a unique opportunity to engage with your audience in real time.
Requirements for Going Live
To unlock the live feature on TikTok, you’ll need at least 1,000 followers. This might sound like a high bar, but it’s achievable if you consistently post engaging content. Once you hit that number, you can interact with your audience in real-time.
Advantages of Live Video in Underutilized Niches
Going live is a seriously underutilized strategy on TikTok. Many businesses aren’t doing it yet, which means less competition for attention. When you go live, you’re not just broadcasting video but creating an interactive experience. This is particularly effective in niches where live content isn’t typical.
Imagine you’re in a niche like coding, plumbing, or pizza making. Going live allows your audience to see the real, unscripted side of what you do. This can be way more engaging than a polished, pre-recorded video. Plus, TikTok’s algorithm tends to favor live content, boosting your visibility.
Tips for Industries with Less Exciting Content
If you’re in an industry that seems less thrilling, don’t worry. There’s always an angle that can capture attention. Think about what your audience finds engaging. Is there a process you can show? A common problem you can solve live? Maybe it’s about your business’s personalities or your work’s quirky details.
Go live consistently, like a TV show. Find what keeps your audience engaged, whether it’s a weekly workspace tour or a Q&A session. Once you start, you’ll learn what works and what doesn’t, refining your approach.
The key is consistency and experimentation. You never know what will click until you try it. Going live on TikTok isn’t just about showcasing your business; it’s about creating a unique experience that keeps your audience coming back for more.
Strategy 3: Creating Voiceover Videos
Voiceover videos are currently very popular, especially for businesses showcasing a process. Record what you do, condense it into a short video with jump cuts, and add a voiceover explaining the steps. This style of video is engaging and educational. It requires more tools and time, but the payoff regarding viewer engagement and reach can be substantial.
Effectiveness of Voiceover with Edited Content
Voiceover videos on TikTok are really hitting the mark right now. They’re especially effective in industries where you can showcase a process, like cooking a dish or selling a house.
The real magic happens when you combine clear visuals with an explanatory voiceover. This dual-sensory approach captures attention and keeps viewers engaged because they see and hear what’s happening. It appeals to a broader audience, including visual and auditory learners.
Record, Edit with Jump Cuts, and Narrate
Here’s how I do it: First, I record all the necessary footage, capturing every step of the process. Then, I get into the editing phase, which is where jump cuts come in.
By trimming the video down to its essentials, I keep it short but informative—think 45 seconds max. After that, I add the voiceover. It lets me explain what’s happening in the video, making the content more approachable and understandable.
Tools Required
You’ll need some tools to make these videos pop. I recommend Davinci Resolve or Capcut for adding captions.
Captions are key because they make your content accessible to everyone, including those who might not have the volume up when watching.
There are other software options, but Davinci Resolve is free and reliable—it also integrates well with different creative processes.
Benefits: Appeal to Both Visual and Auditory Learners
The most significant advantage of voiceover videos is that they appeal to visual and auditory learners. This means your content reaches a wider audience, engaging those who prefer to watch and those who like to listen.
By catering to different learning styles, you increase the potential for your video to be shared, liked, and commented on, driving up your engagement rates. It’s a win-win for creating content that’s both educational and entertaining.
So, if you’re in a business where you can explain a process visually, get on this. Creating these videos takes a bit more time and effort, but the engagement you’ll get makes it worth it.
Final Thoughts
Creating a strong TikTok presence is not just about churning out content in large numbers. It’s equally important to focus on the quality of what you produce. You might think posting frequently is all it takes, but quality content will always stand out in the crowded TikTok space.
Importance of Good Content Alongside Volume
While TikTok’s algorithm does favor volume to some extent, it prioritizes content that engages viewers. Good content captures attention and drives interaction, which tells the algorithm to promote it further.
So, while ramping up the number of posts, don’t lose sight of the quality. Each piece should aim to add value, entertain, or educate your audience.
Incremental Improvements in Content Quality
Don’t be daunted by the idea of creating perfect content from the start. Instead, focus on making minor, incremental improvements each time you post.
Take an extra five to ten minutes to assess your videos. Ask yourself: Can this be improved by 15%? Over time, these minor enhancements will significantly improve your overall content quality.
Participate in a 30-Day TikTok Challenge
If you want to refine your TikTok skills, consider joining a 30-day challenge. It’s a structured way to push yourself out of your comfort zone and learn new techniques. You’ll notice a marked improvement in your comfort and proficiency with the platform with consistent practice.
Personal Consultation for Serious Business Owners
Those serious about leveraging TikTok to its fullest potential should seek personalized consultation. This isn’t just general advice—it’s a focused approach tailored to your business needs and goals.
If you’re committed to enhancing your marketing strategy, one of our experts at Vertz Marketing can provide personalized insights and hands-on support.