You’ve got the great idea. You’ve assembled troops (or maybe you’re tackling everything yourself – good for you!). You’ve started a company. That’s great! Now what?
It’s time to tackle your marketing strategy. Many people think marketing is just setting up social media pages, sending a few emails, and promoting a few sales. In reality, it’s much, much more. As you start getting things off the ground, consider these tips from the experts at Vertz Marketing of Milwaukee.
You love your product, and the quality of the content on your website should show that! If you’re not a strong writer, enlist the help of someone who is or, better yet, hire a professional. Your website, social media channels, and other platforms are a great way to portray your brand’s message and image. Do so in a way that showcases it well!
With the varying behaviors of today’s consumers, it can be difficult to know the best approach to capture the attention of your core demographic. Take time to research how your target audience makes buying decisions. Want to target teens? Instagram would be worth your time. Looking to sell to moms? Email, Facebook, and retargeting ads are likely a safe bet. Basically, don’t feel you need to do every marketing tactic. Stick to the ones that yield the best results!
If you’re a new company looking to get a marketing plan into place, contact the experts at Vertz Marketing of Milwaukee. We specialize in helping small and mid-sized businesses grow!