Ever feel like every time you turn around there’s a new “must-have” marketing tool? We don’t blame you. We often talk about the importance of a variety of tactics and, truly, it all comes down to your business. Our experts in Milwaukee tailor marketing and SEO plans to the needs of your business. For those of you who operate ecommerce sites, we’d like to help you understand why pay per click (PPC) is a valuable tool.
What is pay per click?
PPC is a paid advertising tool which helps boost traffic to your website. Its generally works hand-in-hand with SEO efforts, and also has benefits on the search engine side. PPC ads tend to show towards the top of search results, alongside organic search results. The main goal of PPC ads is to increase exposure of your brand – getting more eyes on your products.
Why PPC is so important for e-commerce merchants
Easy to track
Business owners often wonder how they can tell if something is working or not. One of the benefits of PPC advertising is everything is tracked automatically. You can easily see a variety of analytical points like impressions (the number of people who saw your ad), clicks, as well as a breakdown of mobile vs. desktop visitors. These numbers will help you better understand how your ads are performing.
Retargeting – one of the top reasons merchants benefit from PPC
PPC platforms offer remarketing or retargeting capabilities, allowing e-commerce businesses to re-engage with users who have previously visited their website or interacted with their brand. By targeting these users with personalized ads, businesses can reinforce brand messaging, remind them of products they viewed or abandoned in their shopping cart, and encourage them to complete their purchase, thereby strengthening brand loyalty and affinity.
Highly targeted
PPC doesn’t just mean putting your ad on anyone that searches a specific term. Though you can do that if you’d like, there are much more specific targeting options. You want to be sure your money is well spent – this means you’ll want to make changes as time goes on to make your ads as efficient as possible.
Fast results
PPC campaigns can generate immediate traffic and results for e-commerce websites. Unlike organic search engine optimization (SEO), which can take time to see results, PPC ads appear at the top of search engine results pages (SERPs) as soon as the campaign is launched, driving targeted traffic to your online store right away.
Easy to budget
With PPC advertising, e-commerce businesses have full control over their budget and spending. You can set daily or monthly budgets, adjust bids for keywords or audience segments, and pause or stop campaigns at any time. This flexibility allows businesses to allocate your advertising budget strategically and optimize campaigns for maximum ROI.
Direct traffic to your most important product pages
PPC ads appear prominently at the top of search engine results pages (SERPs) and on relevant websites, increasing the visibility of e-commerce products and attracting potential customers who are actively searching for related products or services. This enhanced visibility helps e-commerce merchants stand out in a competitive online marketplace.
Brand awareness
PPC ads provide an opportunity for e-commerce businesses to communicate their brand message and value proposition directly to potential customers. Through compelling ad copy, imagery, and messaging, you can convey selling points and differentiate yourselves from competitors, strengthening brand identity and perception.
Increase your sales
The goal to a successful e-commerce campaign is to increase sales. By implementing PPC, you significantly increase your sales with a solid campaign.